Reposted from @sonofanoble.snob Breaking The Stereo-type, in collaboration with :
On Skate @_thecomebacksoldier
Backend Lokesh GR
The Thought process 🙌🏽 When I look at branding my label, I truly rejoice one thing and that is freedom ! I try to explore as much as I can, question the norms, break the stero-type and attempt to be fearless. I am truly trying to make my label a medium through which I can express my voice , explore and just enjoy the space seemlessly between the two of us. I just did a shoot with a skate boarder !! Now typically are my clothes only for the skateboarders ? Is my label luxury street wear ? Is my client 15 -25 ?
The answer to this is a big NO ! Many would ask then, why do it ? Many would doubt that this might disconnect my client, that it might disturb my brand positioning and impose an imbalance between positioning & perception that might hurt the brand.
In return to all these doubts, I resonate with the feeling of skateboarding. It's young, it's dynamic, it's risky, it's fun, it's forever young, it's just so cool !! So instead I decided to take the sophistication of SNOB into Skateboarding and break the stero-type that a sport such as this can only connect to street wear. I just simply love the vibe that the skateboarding community has and through my clothes which is to be worn at completely different occasions, I wanted to make an attempt and enjoy dressing it down and sharing the ' Vibe of the youth ' that every grown-up reminisces.
#skateboarder #skateboard #sonofanoble #snob #youth #millenials #new #shoot #colab #colaboration #team #photograpgy #cult #sick #style #mensfashion #fashion #menswear #inking #mood #vibes #weekend #streeetwear #luxury #ootd - #regrann